Tuesday, January 18, 2005

Personal jesus.

So Rolling Stone has reneged on a deal to publish an ad from Zondervan for Today's New International Version of the Bible for "spiritually intrigued 18- to 34-year olds." One big question: if Zondervan is big enough to be running a million dollar ad campaign, then why don't they know that no one in their target demographic reads or cares about Rolling Stone? Huh? Riddle me that, Riddler? I mean Jaysus H., you want to hire me Zondervan and learn something about where you might actually reach today's youth! I'll work cheap -- high 5 figures.

At least they hit closer to the mark with The Onion and Modern Bride, both of which ran similar ads.

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